A Social Media Coordinator, or Social Media Marketing Coordinator, collaborates with other marketing and sales professionals to develop successful social media campaigns. These professionals are also responsible for communicating with Content Creators, overseeing social media campaign schedules, and pulling KPI data to determine social media campaigns’ success.
However, there is a high demand for Social Media experts. The Social Media Coordinator’s Salary South Africa ranges between ZAR 18T – and ZAR 30T per month.
In this article, we will learn more about the skills and qualifications needed for these positions, the average Social Media Coordinator Salary South Africa, and salary trends in different locations and industries.
Social Media Coordinator Salary South Africa
Social media coordinators play a crucial role in today’s digital age. They manage and grow a company’s social media presence, engage with the audience, and drive online traffic.
The average annual salary for a Social Media Coordinator in South Africa is approximately ZAR 180,000 to ZAR 240,000. These figures may vary based on factors such as:
- Geographical Location: Salaries are higher in major cities like Johannesburg, Cape Town, and Durban due to the higher cost of living and greater demand for digital marketing expertise.
- Type of Industry: Certain industries, such as technology, finance, and giant multinational firms, could pay more than non-profits or smaller businesses.
- Company Size: Bigger businesses will pay more than small and medium-sized businesses because they have larger marketing budgets.
- Education and Certifications: Having applicable degrees or certifications in social media management, marketing, or communications can benefit a higher salary.
- Skills and Expertise: Proficiency in social media tools, data analytics, content management systems, and a strong portfolio can lead to an increased salary.
Here is a detailed analysis of social media coordinators’ salaries based on experience level, geographical location, industry type and more.
Average Social Media Coordinator Salary South Africa
As businesses increasingly leverage social media to engage with their audience and build their brand, the role of a Social Media Coordinator has become essential. According to Glassdoor, here is an overview of what Social Media Coordinators can expect in terms of compensation for this job profile based on experience level :
| Average Social Media Coordinators Salary South Africa | |
| Social Media Coordinator Salary Entry-Level | ZAR 120,000 to ZAR 180,000 per year |
| Social Media Coordinator Salary Mid-Level | ZAR 180,000 to ZAR 240,000 per year |
| Social Media Coordinator Salary Senior-Level | ZAR 240,000 to ZAR 360,000+ per year |
Per Month Social Media Coordinator Salary South Africa
Social Media Coordinators are pivotal in shaping a company’s online presence. The average monthly salary for a Social Media Coordinator in South Africa is approximately ZAR 15,000 to ZAR 20,000. However, this can differ significantly based on various elements such as experience level, education, and the company’s size.
According to Glassdoor, here is an overview of the average salaries for different levels of Social Media Coordinators in South Africa on a monthly basis:
| Per Month Social Media Coordinator Salary South Africa | |
| Social Media Coordinator Salary Entry-Level | ZAR 10,000 to ZAR 15,000 per month |
| Social Media Coordinator Salary Mid-Level | ZAR 15,000 to ZAR 20,000 per month |
| Social Media Coordinator Salary Senior-Level | ZAR 20,000 to ZAR 30,000+ per month |
Highest-paying cities in South Africa for Social Media Coordinators
In the dynamic world of social media, Social Media Coordinators are crucial for driving brand engagement and online presence. While the demand for these professionals is high across South Africa, certain cities offer more lucrative opportunities due to various economic and industry-specific factors.
According to Indeed, here are some of the highest-paying cities for Social Media Coordinators in South Africa:
| Highest-paying cities in South Africa for Social Media Coordinators | |
| Cities In South Africa’s | Average Base Salary |
| Kempton Park, Gauteng | R 18,307 per month |
| Sandton, Gauteng | R 16,802 per month |
| Cape Town, Western Cape | R 14,889 per month |
| Durban, KwaZulu-Natal | R 14,740 per month |
| Johannesburg, Gauteng | R 14,482 per month |
| Somerset West, Western Cape | R 8,561 per month |
| Gauteng, Gauteng | R 8,372 per month |
| Edenvale, Gauteng | R 8,053 per month |
Top Companies’ Salary for the Social Media Coordinators
Social Media Coordinators are crucial in shaping a company’s online identity and engaging with its audience. Salaries for this role can vary significantly depending on the company. In South Africa, some top companies are known for offering competitive salaries and excellent benefits to attract and retain the best talent in social media management.
According to Glassdoor, here are some of these leading organisations and the compensation they provide for social media coordinators:
| Top Companies’ Salary for the Social Media Coordinators | |
| Company Name | Average Salary |
| University of Johannesburg | ZAR 5T – ZAR 5T per month |
| Accenture | ZAR 17T – ZAR 20T per month |
| MultiChoice Group | ZAR 32T – ZAR 38T per month |
| Umuzi | ZAR 9T – ZAR 10T per month |
| Advance.io | ZAR 18T – ZAR 21T per month |
| GAS Marketing Automation | ZAR 23T – ZAR 27T per month |
Top Countries Paying High Salary for Social Media Coordinators
Social Media Coordinators have become essential in the digital age, with businesses worldwide relying on these professionals to manage their online presence. While the demand for skilled social media coordinators is global, some countries offer significantly higher salaries than others.
According to Glassdoor, here are some top countries where Social Media Coordinators can expect to earn the highest salaries.
| Top Countries Paying High Salary for Cyber Security Analysts | |
| Country | Average Base Pay |
| South Africa (ZAR) | ZAR18T – ZAR30T per month |
| India (₹) | ₹20T – ₹40T per month |
| Canada (CA $) | CA$38K – CA$50K per year |
| Germany (€) | €36T – €48Tper year |
| Australia (A$) | A$55K – A$ 70K per year |
| Singapore (SGD) | SGD3k – SGD5K per month |
| Switzerland (CHF) | CHF75T – CHF1L per Year |
| United States ($) | $15T – $25T per month |
| United Kingdom (₤) | £29 T to £42T per year |
How to Become a Social Media Coordinator?
Becoming a social media coordinator often requires a combination of education and experience, though the specifics can differ by company.
- Gain Relevant Education,
- Build Your Skill Set,
- Gain Practical Experience,
- Stay Updated with Trends,
- Obtain Certifications,
- Connect with Professionals,
- Prepare a Portfolio and Apply for Jobs.
For a career as a social media coordinator, the Digital Marketing course at Digital Regenesys is a practical and effective choice. It is designed to provide hands-on experience and real-world skills, empowering individuals to thrive in the digital age.
Skills Required to Become a Social Media Coordinator
Social Media Coordinators are essential for managing and improving a brand’s presence on various social media platforms. Individuals must possess creative, analytical, and technical skills to excel in this role.
Here are some of the top skills required to become a successful Social Media Coordinator.
- Analytics,
- Creativity,
- Multitasking,
- Analytical tools,
- Communication,
- Time Management,
- Writing and Editing,
- Management skills,
- An understanding of social media platforms.
To gain these skills, enrol in the Digital Regenesys Digital Marketing course and get on the right track in this fast-paced, challenging, and highly rewarding career. Get certified today with the Digital Regenesys Digital Marketing certification course.
Enrol Now!
FAQs on Social Media Coordinator Salary South Africa
What is the average salary for a Social Media Coordinator in South Africa?
In South Africa, the average annual salary for a Social Media Coordinator ranges between ZAR 180,000 and ZAR 240,000.
How does the industry affect the salary of a Social Media Coordinator?
Industries such as technology, finance, and multinational corporations tend to offer higher salaries than non-profits and smaller businesses.
Which cities in South Africa offer the highest salaries for Social Media Coordinators?
Major cities like Johannesburg, Cape Town, and Durban typically offer higher salaries due to the higher cost of living and the concentration of large corporations and marketing agencies.
What additional skills can influence a Social Media Coordinator’s salary?
Proficiency in social media management tools, data analytics, and content creation, as well as a proven track record of successful campaigns, can lead to better compensation. Skills in graphic design, SEO, and copywriting are also valuable.
What is the career advancement for a Social Media Coordinator?
Career advancement typically moves from entry-level to more senior positions such as social media coordinator, social media manager, digital marketing coordinator and digital marketing manager. With increased responsibility and experience, salaries also rise significantly.
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