A Digital Marketing Manager is a professional who implements various marketing campaigns to manage a brand’s online presence and sales.
With the digital marketing field rapidly gaining popularity, the demand for digital marketing managers is on the rise. If you’re considering this career path, you might be curious about the salary potential and the skills required.
In this article, we will discover the average monthly and annual salary of Digital Marketing Managers in South Africa, the skills required, how to become a digital marketing manager and some of the country’s top Companies’ compensation for Digital Marketing Manager profiles.
Digital Marketing Manager Salary South Africa
Digital marketing is a rapidly growing field, and the role of a Digital Marketing Manager is crucial in shaping the online presence and strategy of a company. According
to Glassdoor and Indeed, the Digital Marketing Manager’s Salary in South Africa ranges between ZAR 20T and ZAR 45T per month. These figures may significantly vary based on many factors, including experience, location, industry, and the size of the company.
Here is a detailed analysis of Digital Marketing Manager salaries at different experience levels, geographical locations, and industry types.
Average Digital Marketing Manager Salary South Africa
In South Africa, the average salary of a Digital Marketing Manager can vary based on the factors mentioned above. Here is a detailed analysis of the typical earnings for Digital Marketing Managers at different levels of experience.
According to Glassdoor, here is the average salary for a Digital Marketing Manager in South Africa on the level of experience:
| Average Digital Marketing Manager Salary South Africa | |
| Entry-Level Digital Marketing Manager’s Salary | ZAR 240,000 to ZAR 360,000 per year |
| Mid-Level Digital Marketing Manager’s Salary | ZAR 360,000 to ZAR 600,000 per year |
| Senior-Level Digital Marketing Manager’s Salary | ZAR 600,000 to ZAR 960,000+ per year |
Per Month Digital Marketing Manager Salary South Africa
The monthly salary of a Digital Marketing Manager in South Africa is ZAR 17,008. Here is a detailed analysis of the typical monthly earnings for Digital Marketing Managers at different levels of experience.
According to Glassdoor, here is an analysis of the Digital Marketing Manager’s Salary per month in South Africa
| Per Month Digital Marketing Manager Salary South Africa | |
| Entry-Level Digital Marketing Manager Salary | ZAR 20,000 to ZAR 30,000 per month |
| Mid-Level Digital Marketing Manager Salary | ZAR 30,000 to ZAR 50,000 per month |
| Senior-Level Digital Marketing Manager Salary | ZAR 50,000 to ZAR 80,000+ per month |
Highest-paying cities in South Africa for Digital Marketing Manager
The salary for Digital Marketing Managers in South Africa varies significantly by location, influenced by factors such as industry demand, company size, and cost of living.
According to Indeed, here are some of the highest-paying cities for Digital Marketing Managers:
| Highest-paying cities in South Africa for Digital Marketing Managers | |
| Cities In South Africa’s | Average Base Salary |
| Sandton, Gauteng | R 20,168 per month |
| East Rand, Gauteng | R 19,910 per month |
| Johannesburg, Gauteng | R 19,906 per month |
| Durban, KwaZulu-Natal | R 18,893 per month |
| Somerset West, Western Cape | R 18,545 per month |
| Cape Town, Western Cape | R 18,182 per month |
| Midrand, Gauteng | R 16,608 per month |
| Kempton Park, Gauteng | R 15,929 per month |
| Pretoria, Gauteng | R 10,799 per month |
Top Companies Salary for Digital Marketing Manager Roles
Salaries for Digital Marketing Managers can vary widely depending on the company and the industry. According to Glassdoor, here is an overview of salary ranges offered by some top companies and sectors in South Africa:
| Top Companies’ Salary for the Digital Marketing Manager Roles | |
| Company Name | Average Salary |
| Standard Bank Group | ZAR 63T to ZAR 68T per month |
| Massmart | ZAR 45T to ZAR 50T per month |
| Pick ‘n Pay | ZAR 53T – ZAR 57T per month |
| PayFast | ZAR 54T to ZAR 64T per month |
| Boehringer Ingelheim | ZAR 9L to ZAR 11L per year |
| PwC | ZAR 6L to ZAR 6L per year |
| Old Mutual | ZAR 9L to ZAR 9L per year |
| DigiOutsource | ZAR 5L to ZAR 5L per year |
| Investec | ZAR 13L to ZAR 14L per year |
Top Countries Paying High Salary for Digital Marketing Manager Roles
Digital Marketing Managers enjoy lucrative compensation packages in several countries known for their robust digital economies and high demand for digital skills.
According to Glassdoor, here are some of the top countries offering competitive salaries for Digital Marketing Manager roles:
| Top Countries Paying High Salary for Digital Marketing Manager Roles | |
| Country | Average Base Pay |
| South Africa (ZAR) | ZAR 15T – ZAR 26T per month |
| India (₹) | ₹5L – ₹12L per year |
| Canada (CA $) | CA$46K – CA$71K per year |
| Germany (€) | €40T – €55T per year |
| Australia (A$) | A$ 60T – A$ 90T per year |
| Singapore (SGD) | SGD4k – SGD6K per month |
| Switzerland (CHF) | CHF81T – CHF1L per year |
| United States ($) | $66T – $1L per year |
| United Kingdom (₤) | £40 T to £57T per year |
How to Become a Digital Marketing Manager?
Digital Marketing Managers are responsible for a wide range of tasks. Their main priorities are developing and expanding their business’s digital assets and finding ways to increase sales.
A Digital Marketing Manager is crucial in planning and executing marketing campaigns to promote a company’s brand, products, or services.
Embarking on a career as a digital marketing manager is an exciting and ever-evolving journey. To thrive in this field, you need to update your skills and qualifications continuously.
Here are the steps to guide you towards becoming a successful digital marketing manager.
- Opt for a digital marketing Course,
- Learn the Tools,
- Build a Portfolio,
- Acquire the Soft Skills,
- Master SEO Fundamentals,
- Work on Relevant Digital Marketing Projects,
- Stay connected with peers and professionals,
- Understand the Marketing Landscape,
- Keep Up With the Marketing Trends,
- Get Certified.
Skills Required to Become a Digital Marketing Manager
Digital marketing managers require soft, hard, or technical skills to succeed in this role. Here are some of the top skills required to thrive in this career field:
Becoming a Digital Marketing Manager requires a blend of technical expertise, analytical skills, creativity, and strong leadership abilities. Continuous learning and staying updated on industry trends are essential to succeed in this dynamic and rapidly evolving field. Here are some of the top skills required to excel in this role:
- Copywriting
- Adaptability
- Email Marketing
- PPC Advertising
- SEO Optimisation
- Content Marketing
- Team Management
- Budget Management
- Competitive Analysis
- Visual Content Creation
- Strategic and Analytical Skills
- Leadership and Management Skills
- Creative and Communication Skills
- Client and Stakeholder Management
- Technical Skills include SEO, SEM, social media, email, content, and affiliate marketing.
Thus, having these essential digital marketing skills may make you a more attractive job candidate with higher earning potential. Gain these skills by enroling in a Digital Regenesys course.
FAQs on Digital Marketing Manager Salary South Africa
What is the average salary for a Digital Marketing Manager in South Africa?
An average Digital Marketing Manager’s Salary in South Africa ranges from ZAR 30,000 to ZAR 80,000 per month.
Which industries offer the highest salaries for Digital Marketing Managers in South Africa?
Industries such as technology, finance, e-commerce, and digital agencies typically offer higher salaries for Digital Marketing Managers due to their high demand for digital expertise.
Does experience level impact a Digital Marketing Manager’s salary in South Africa?
Yes. Experience significantly influences Digital Marketing Managers’ salaries in South Africa. Entry-level managers may earn between ZAR 20,000 and ZAR 40,000 per month, while mid-level managers can earn between ZAR 40,000 and ZAR 60,000. Senior-level managers with extensive experience can command salaries exceeding ZAR 80,000 per month.
Which cities in South Africa pay the highest salaries for Digital Marketing Managers?
Major cities like Johannesburg, Cape Town, and Durban generally offer higher salaries due to a higher cost of living and greater demand for digital marketing expertise.
What factors besides experience impact a Digital Marketing Manager’s salary?
Many factors influence Digital Marketing Manager Salary in South Africa. These factors include experience level, skill gained, education and qualifications, type of industry employed in, geographical location, and more.
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