Digital marketing, also known as Internet marketing, is a unique form of marketing implemented via various platforms that use the Internet to reach selected audiences. Its search mechanisms, targeted placement, keywords, tags, analytics, and real-time communication, give your campaigns an edge that traditional marketing cannot deliver.
Are you looking to advance your skills in the fast-paced digital marketing world to take your career to the next level and want to know what kind of salary you can earn? Then this article is for you. In this article, let us explore the Digital Marketing Salary In South Africa based on years of experience, geographical location, and top countries and companies within the digital marketing field.
Digital Marketing Salary in South Africa
Salaries are provided based on experience. The latter determines your role, which in turn determines your remuneration. The average digital marketing professional’s gross salary in South Africa is R460,849. In addition, they earn an average bonus of R15,623. These figures may vary depending on many factors, including education, experience, designation, skills, geographic location, type and size of the company employed in and other factors.
Average Digital Marketing Salary in South Africa
Here, the Average Digital Marketing Salary usually varies with the experience level:
- Entry-Level: Beginners or freshers earn less as they build their skills and professional networks. The average salary for entry-level Digital Marketing professionals is between ZAR15,000 and ZAR25,000 per annum.
- Mid-Level: Professionals with a few years of experience can expect higher salaries as they bring more expertise. The average salary for mid-level Digital Marketing professionals is between ZAR25,000 – ZAR40,000 per annum.
- Senior-Level: Experienced marketers with extensive portfolios and proven track records earn the highest salaries. The average salary for mid-level Digital Marketing professionals is between ZAR40,000 – ZAR60,000+ per annum.
According to Glassdoor, here is an overview of the average Digital Marketing professional Salary in South Africa:
| Average Digital Marketing Salary in South Africa | |
| Entry-Level Digital Marketer | ZAR15,000 – ZAR25,000 per annum |
| Mid-Level Digital Marketer | ZAR25,000 – ZAR40,000 per annum |
| Senior Digital Marketer | ZAR40,000 – ZAR60,000+ per annum |
Per Month Digital Marketing Salary in South Africa
The average salary for entry-level positions typically ranges from R40,000 to R50,000 annually.
However, as you gain more experience and expertise in specialised areas like SEO or PPC advertising, your earning potential can increase significantly. According to Glassdoor, here is an overview of the monthly average salaries for Digital Marketing professionals:
| Per Month Digital Marketing Salary in South Africa | |
| Job Title | Average Monthly Salary |
| Marketing Assistant | R10,235 per month |
| Marketing Coordinator | R19,320 per month |
| Digital Marketing Specialist | R24,366 per month |
| Digital Marketing Manager | R30,102 per month |
| Marketing Manager | R31,667 per month |
Highest-paying cities in South Africa for Digital Marketing
The location also plays a vital role in determining the salary of digital marketing professionals in South Africa. According to Indeed, here are some of the highest-paying cities in South Africa for Digital Marketing professionals:
| Highest-paying cities in South Africa for Digital Marketing | |
| Cities In South Africa’s | Average Base Salary |
| Johannesburg, Gauteng | R21,282 per month |
| Sandton, Gauteng | R20,168 per month |
| East Rand, Gauteng | R19,910 per month |
| Durban, KwaZulu-Natal | R19,656 per month |
| Somerset West, Western Cape | R18,312 per month |
| Cape Town, Western Cape | R17,921 per month |
| Midrand, Gauteng | R16,608 per month |
| Kempton Park, Gauteng | R15,929 per month |
| Pretoria, Gauteng | R10,506 per month |
Top Companies Salary for the role of Digital Marketing
Digital Marketing Salaries will vary depending on a company’s size, marketing budget, and business goals. According to Glassdoor, here are some of the average salaries paid to digital marketers in South Africa by top companies:
| Top Companies’ Salary for the role of Digital Marketing | |
| Company Name | Average Salary |
| TCS | Average Monthly Salary: ZAR30,000 – ZAR45,000 |
| Amazon | Average Monthly Salary: ZAR40,000 – ZAR60,000 |
| Average Monthly Salary: ZAR50,000 – ZAR70,000 | |
| Average Monthly Salary: ZAR45,000 – ZAR65,000 | |
| Accenture | Average Monthly Salary: ZAR35,000 – ZAR55,000 |
Top Countries Paying High Salary for Digital Marketing
The demand for Digital Marketing professionals and their associated specialisation has surged globally.
According to Indeed, some of the top countries that offer high-pay packages to Digital Marketing professionals are tabulated below:
| Top Countries Paying High Salary for Digital Marketing | |
| Country | Salary Range |
| India (₹) | ₹3,00,739 per year |
| Canada (CA $) | CA $57,950 per year |
| Germany (€) | €241,631 per year |
| Australia (A$) | A$56,805 per year |
| Singapore (SGD) | SGD50,720 per year |
| Switzerland (CHF) | CHF72,127 per year |
| South Africa (ZAR) | ZAR241,784 per year |
| United States ($) | $65,741 per year |
| United Kingdom (₤) | £28,468 per year |
How to Become a Digital Marketer?
Earning a digital marketing career involves developing technical skills, strategic thinking, and practical experience.
However, if you are looking for a Digital Marketing course to enhance your Digital marketing skills and knowledge, Digital Regenesys is one of the best options. Digital Regenesys, one of the leading tech platforms in South Africa, offers a comprehensive Digital Marketing course that equips individuals with the necessary skills to thrive in this dynamic field.
Skills Required to Become a Digital Marketer
Digital marketing is a rapidly growing industry that requires various skills to succeed.
Here are the top 10 essential skills to keep you up-to-date in the ever-changing digital industry and will make you a valuable asset in the digital marketing domain:
- Video Marketing
- Email Marketing
- Content Marketing
- Marketing Automation
- Social Media Marketing
- Design Thinking & Planning
- Data Analytics and Reporting
- Search Engine Marketing (SEM)
- Pay-Per-Click (PPC) Advertising
- Search Engine Optimisation (SEO)
Thus, proficiency in these top ten essential skills will help ensure your success in this fast-paced industry!
If you are interested in pursuing a career in digital marketing, you should focus on developing several critical skills by enroling in the Digital Regenesys Digital Marketing course.
FAQs on Digital Marketing Salary In South Africa
Is there a demand for digital marketers in South Africa?
Yes. There is a growing demand for digital marketers in South Africa as more businesses focus on online and digital platforms.
How does experience level impact digital marketing salaries?
Digital marketing professionals usually hold entry-level jobs and are paid at the lower end of the salary range; however, if one chooses the company wisely, the pay can be significant.
How does Geographical location impact digital marketing salaries?
The salaries of digital marketing professionals vary significantly from country to country. In the US, mid-level digital marketers are paid about $7000 per month, whereas in India, the same profile is paid ₹1000 per month.
Who are the top recruiters for Digital Marketing professionals?
Google, Facebook, Sapient Razorfish, Pinstorm, BBC Webwise, and others are some of the top recruiters for digital marketing professionals.
Can digital marketing courses help beginners start a career in marketing?
Yes, completing digital marketing courses can enhance the employability of beginners and provide a solid foundation for starting a career in marketing, whether as a specialist or in a broader marketing role.
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